Ever since Apple’s WWDC Conference back in June, Apple fans and casual consumers alike have been eagerly awaiting these new features. From a fun new iMessage to an improved Apple Music, these updates are sure to delight; here they are for your anticipatory perusal.

Progressive Web Apps provide a few advantages over traditional native and web apps like lower barriers to install, performance, higher engagement.

Are Progressive Web App the answer to mobile application discoverability and consumer hesitation? Leading mobile research seem to think so, and so does Google.

Use Deep and Dynamic Links to help Google users find your apps and to optimize your app marketing across platforms.

Google hopes to bridge the app divide by allowing crawlers to access more in-app info, resulting in higher SEO and increased installs.

Instant Apps are a new way for developers to deploy features to mobile devices. Some features will be available, lightning fast, from Google search results in the browser.

Just weeks after Google I/O, Apple held its WWDC Conference. Straying away from hardware releases like they’ve featured in the past, this year focused on software and OS updates.

Software estimation can feel like an infernal guessing game. But why is estimation such a hassle? For many, the answer lies in the cone of uncertainty.

Google’s Annual I/O Developer Conference is big news when it comes to tech and software.