Startup Capital TLH: Season 3, Episode 7

Catalina Café

Whether it’s the quintessential morning brew or a late afternoon pick-me-up, coffee is what fuels many an entrepreneurial dream. We brew it, drink it, crave it, and many of us can’t live without it. For some local entrepreneurs, the dream is powered by one brewhouse in particular: Catalina Café. Founded in 2010 by a couple of local entrepreneurs, Catalina Café is a gourmet coffee shop that’s grown quickly from their first location on Capital Circle.

Patrons of Catalina know that they can depend on a consistent experience that the owners, Maurice Moulton and Trish Allaire, have worked hard to create. Their coffee is locally-roasted and fresh-ground, and their menu features a list of sandwiches, baked goods and other delicacies that pair nicely with any of Catalina’s signature drinks.

Soon, they’ll be opening a large scale roasting operation and tasting room in Tallahassee’s up-and-coming south side, where they will expand their production volume and also begin offering coffee roasting and tasting classes for locals. Startup Capital host Alissa McShane spoke to co-founder and coffee expert Maurice Moulton to find out the secret behind Catalina’s consistently delicious coffee, and their rapid growth.


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Season 3, Episode 7 Links